Rules and ethics
VAT and GBP pricing on UK ecommerce SEO landing pages explained
Ecommerce SEO landing pages in the UK must show VAT-inclusive GBP prices under HMRC rules, and match schema.org Offer markup to those prices.
Topic
schema markup
Operations
Shopify SEO Audit Checklist for UK Online Stores
A Shopify SEO audit checklist for UK stores, covering VAT display, GBP pricing, schema markup, speed checks and Merchant Centre feed settings for UK merchants.